Business FAQ

What is FortitudeRx?

FortitudeRx is focused on improving lives through health and strength using our expertise in several areas. We provide coaching in the areas of health, nutrition, strength/fitness, rehab/mobility, mindset, lifestyle modification, and habits/behaviors.

What is health coaching?

There are probably a lot of different opinions out there about what a health coach does. Wikipedia defines health coaching as, “the use of evidence-based skillful conversation, clinical interventions and strategies to actively and safely engage client/patients in health behavior change.” Evidence-based practice means that we use exercise, nutrition, habit formation, lifestyle modification, and most importantly, communication and collaboration, to improve the health of our clients.

Do you take insurance?

FortitudeRx does not accept insurance for any service. For Birmingham area residents, we are an out-of-network private-pay provider. We can provide a superbill for you to submit to your insurance company for reimbursement for any services that may be covered by your plan. We do accept HSA/FSA cards as payment.

Do I need a referral?

For the vast majority of clients, you do not need a referral to work with us, as the services you receive are solely wellness in nature and not medical. For Birmingham area physical therapy patients, you do not need an MD referral to be evaluated by a physical therapist.

What do you treat?

For local physical therapy services, we treat everything orthopedic in nature. Chronic and acute pains, movement dysfunctions, weaknesses, balance deficits, reduced range of motion, etc.

What are your business hours?

Our normal business hours are Monday-Friday, 8am-5pm. Our FRxCircle members receive answers and content at any point, regardless of business hours. Most clients receive an FRxCircle membership with any monthly or longer plan so that they can reach us when needed.

Where will you travel?

Birmingham surrounding areas such as Hoover, Mountain Brook, Vestavia Hills, Homewood, and Pelham (or any area within this radius from Birmingham proper). If travel is beyond these areas, a travel surcharge may apply.  If you are unsure if we will be able to travel to your area, just ask, but we can also get incredible results with our remote services!

What are the benefits of working with FortitudeRx?

Just a few of the features and benefits FRx clients can expect:

  • Custom expert fitness plans based on your preferences, abilities, goals, and availability to maximize enjoyment and results

  • Personalized nutrition plans that adjust based on biofeedback such as energy, digestion, sex drive, and mood

  • Our proprietary system of stair-stepping habit and lifestyle modification plans to increase sustainability over the long-term

  • Mental training via mindset, behavior, and beliefs to guarantee success in correcting relationships with food, exercise, and pain

  • Direct and frequent coaching to guarantee continuous growth and success

  • Accountability measures and support to make sure you're on the right track

  • Mobility and rehab plans created by a physical therapist

  • FRxCircle community with 24/7 access to coaches for any questions or concerns to make sure that you’re always supported in your goals