Science-Backed, Reality-Proven
Stop Spinning Your Wheels and Reclaim Control of Your Health, Energy, and Performance

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Your Coach: 
Dr. Tyler Campbell, PT, DPT, CSCS, NCI L1

The Elite Total Health Optimization System, or ETHOS™, is a comprehensive and in-depth health coaching program. ETHOS incorporates the following services under one system:

  • Elite fitness coaching for the strength, muscle size, and conditioning of an athlete

  • Metabolic restoration nutrition coaching for fat loss, muscle building, body recomposition, or performance

  • Rehab and mobility coaching for pain free movement, injury risk reduction, and improved movement capacity

  • Habit and lifestyle modification coaching to improve integration into lifestyle for sustainable progress

  • Mental performance and mindset coaching to improve outcomes in all areas of life and relationships with food/exercise/self 

ETHOS is available both locally and remotely to individuals and groups of 2-10 people. Whether you are solo or with your family/friends/team, you won't be going at it alone.

ETHOS exists to fill the gap that most coaches leave when they provide individual or incomplete health and fitness services, leading to unsustainable progress and regression.

We've developed a proprietary model of change that ensures your success in all areas of health. Based on science and reality tested, the E4 Effect™ will guide you to lasting success.

The Stages of the E4 Effect™

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  • Evaluate: Your history, current situation, root causes, behaviors, habits, and goals

  • Eliminate: Ineffective strategies, negative habits, mindset barriers, and distractions

  • Elevate: With new information, simple and impactful strategies, clear objectives, and personalized programming

  • Engage: By challenging your new habits and strategies in your environment to solidify your results

Most programs and coaches focus on giving you a ton of new information, Excel documents, and motivational quotes. You're left in the dark, with a stack of papers, wondering how this is supposed to all come together.

Instead, we get to the root of the issues to find your roadblocks, get rid of the thoughts and actions holding you back, stair-step your efforts, and challenge the new you in your own environment. 

Most importantly, you're part of the team. You know what you're doing and why.

Results you can expect from the ETHOS Method:

Increased energy
Improved capacity to handle stress
Better movement without pain
Increased strength
Increased muscle
Reduced body fat
Increased confidence
Mental clarity
Improved sleep
Improved internal health markers
Improved biofeedback
...and much more

All Without:

Giving up the foods you love

Spending hours in the gym daily

Frequenting your PT or chiropractic clinic

Hiring a personal trainer

Taking prescription medication

Cooking separate meals for your family

Wondering how it's all supposed to work

The ETHOS Method, like all other FortitudeRx programs, was developed and is implemented under the guidance of a licensed and practicing Doctor of Physical Therapy, NSCA Certified Strength & Conditioning Specialist, and NCI certified nutrition coach, along with a world-class strength coach with years of remote coaching experience.

So, What Do You Get With The ETHOS Method?

  • Access to the FortitudeRx training center, our brand new system with modules on health, fitness, nutrition, and behavior modification that sets the stage for success. An ever-growing library of easy-to-digest trainings being formatted in video, audio, and text to give you options for consuming the material at your own pace.

  • The FRxCircle community is where you will be able to ask questions, receive updates, get inspired by others’ results, and interact with like-minded individuals.

  • Weekly group calls and Q&As to ensure that all of your questions are answered, including those you didn’t know you had. We have an inbox where you can submit questions to be reviewed beforehand so that we may provide maximum value.

  • Private coaching channel and one-on-one calls: You will be given access to a private coaching channel where you can keep in touch with your coach. You’ll also have 8 one-on-one coaching calls built into your experience. These calls are what we refer to as “Acceleration Calls”. They are quick and dense calls aimed at getting you results ASAP and making sure you are on track to surpass your goals. Extra calls will be available, but it is unlikely you'll need to ask for them.

  • Comprehensive health coaching is the flagship of ETHOS. Becoming an ETHOS member means that you are willing to invest in yourself and your ability to stick around for your family for longer with fewer health concerns, better fitness, heightened confidence, and more energy. We work on the basis of the biopsychosocial model of health and wellness, which means we look at your biology, psyche, and environment when determining how you will be best served. In other words, we treat you as a whole person, not just a body part, body fat level, diagnosis, or otherwise. You have a unique history and situation that has led you to where you are now. Our system is holistic, not to be confused with homeopathic. No crystals, potions, essential oils, or chakras here.

  • Personalized fitness, nutrition, and mobility programming written by our team that includes a licensed Doctor of Physical Therapy, NSCA Certified Strength and Conditioning Specialist, and certified nutrition coach, as well as our world-class powerlifting and fitness head coach and assistant coaches.

  • Personal mindset development coaching in the areas of belief patterns, behaviors, habits, and more to ensure you are ready to take on any goal related to health or not.

  • Resources and tools located in the training center also include an ever-growing list including easy meal prep guides, travel exercise guides, restaurant menu navigator, body part mobility and rehab guides, and much more to come.

  • Your own personal physical therapist. Not everyone coming into the ETHOS community will need a licensed doctor of physical therapy, but one of the many aspects of health and wellness is reducing and preventing chronic pains like low back or knee pain. You get a dedicated PT to handle your rehab and implement it seamlessly into your fitness programming at no additional charge.

  • Birmingham local clients: For you, the ETHOS Method is a hybrid program that includes in-person sessions as well! You even receive preferential in-person scheduling.


ETHOS is designed to maximize value for you or your group. This means that we offer limited spots in order to ensure you are taken care of. 

Becoming an ETHOS client is by application only. If you are unsure if you would be a good fit, feel free to schedule a free RapidRx call here to discuss or send us an email at

Otherwise, please fill out the application below and we will setup a time to discuss how we can help!

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